Unlocked iPhone Shows Principles for Success
By Terry L. Brock
What was thought to be impossible happened this week. Apple’s new iPhone had been thought to be hack-proof and permanently locked. This would mean you could only use it under the terms that Apple and AT&T – Apple’s designated carrier – allowed. However, this week the iPhone was successfully hacked so that customers can purchase an iPhone and use it on another network. This opens a lot of options for those who chose to use a different rate plan and a different service.
We’ll let the attorneys sort out legal ramifications for Apple and AT&T but for now this is a major break-through. This is due to the genius of one determined 17 year old named George Hotz from New Jersey. He not only has an IQ of 152, but he is also very persistent. He worked hard over the summer getting up at 7:00 am and working diligently till midnight day after day. He invested over 500 hours in cracking this code.
But he didn’t do it alone. George regularly consulted others through Blogs, email and other technologies to master various pieces of the puzzle. He assimilated the necessary information and then formulated his plan to make it happen. It was through smart work and diligent effort that he made it work.
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Interesting that he put his iPhone up for sale on eBay (another leveraged use of technology) and at last count, bids were upwards of $15,000 --- not a bad price to get when selling your phone! Something tells me that George Hotz is going to do well in life.
This has huge ramifications for Apple and AT&T. Apple could end up selling more phones since it will be available to other carriers. In the US, T-Mobile is the only other major player currently able to access the GSM network. Verizon and Sprint/Nextel use a different system largely so it will require some work before their customers can make full use of the iPhone. How it effects AT&T could be another story.
Apple’s negotiations in Europe and Asia will be affected by this breakthrough. Carriers will be more concerned about someone jumping from their network to another through an unlocked phone and a handful of SIM cards.
This development is very important in technology. I love the iPhone’s concept and features. However, I hesitate to buy one as the battery is not removable and will go dead after 300-400 charges (about 1 year of normal use). If your battery goes dead on a Friday before a long weekend holiday, you’ll be without your cell phone for a long period of time. Plus, many people use Microsoft Outlook for their calendar and contacts and the iPhone doesn’t recognize this without a lot of transferring and translating. This is too much hassle for many in business.
I’m impressed with what George Hotz did and the ramifications of this for you and me in our own life and businesses. Here are some important principles that you can apply from this experience:
1. Remain Persistant. It pays off in the digital age. Hotz spent over 500 hours working on his iPhone. Sure, he’s a 17 year old, living at home and has the time to do it. However, if you devote time to learning and working on something very useful, you can achieve what is right for you. What relationships do you need to build and nurture in your life? Relationship Marketing takes careful persistence to make it work. What books would help you grow and become a better you? What if you spent more time with quality people and quality books rather than second-rate TV programs? Just a thought.
2. Work With Your Tribe. I believe in the saying, “None of us is as smart as all of us.” Don’t do it alone – have your community around you. George relied on information from many around the world. He would ask questions on forums, read Blogs and learn all he could that way. There are no books on the market about “How to Unlock your iPhone.” Breakthrough ideas often don’t exist in books. However, bits and pieces of what you need are scattered throughout the Net on Blogs, obscure websites, in Podcasts, on YouTube and other places. As you get to know these places and hang around them, you will be in a new world. Relationship Marketing means you help others get what they need and they help you. The primary currency of exchange is valuable information. Get the necessary knowledge so you have more currency valued by others.
3. Don’t Be Afraid To Ask Questions. You need a safe environment where you feel comfortable asking questions. If you are afraid to ask questions out of fear of what you think others will think, you’re impeding your progress. Cultivate an attitude to ask any question to get the answers you need to achieve your goals.
4. Learn How To Learn George Hotz didn’t know the iPhone a year ago. He had to learn. He had to acquire new skills. This is what matters today. Something new is going to come out that will be of interest to you. Sure, you don’t know how to use it now – you probably don’t even know what “It” is yet. But when it does come out, you can blend its full functionality into your life to be better off if (big IF) you are willing to learn how to learn quickly and apply useful technology to make your life and the lives of those around you better.
George Hotz has entered the ranks of popular, famed tech wizardry. Congratulations to him! As is possible today he soared from obscurity to international fame overnight. This is how our world works today. What is holding you back from becoming a well-known expert? Build relationships with others in many tribes by the principles of Relationship Marketing. Learn how to learn and keep learning valued tools for others. As you apply these principles, you’ll be equipped for success in today’s fast-moving world.
And who knows, maybe you could come up with a removable battery and Outlook compatibility for iPhones. THAT would be amazing!
Terry Brock is an international marketing coach and columnist who helps businesses market more effectively, leveraging technology. He shows busy professionals how to squeeze more out of their days using time-honored rules and practical technology tools. He can be reached at 407-363-0505, by e-mail at email@example.com or through his website at www.terrybrock.com.
Copyright © 2007, Terry Brock, All Rights Reserved Internationally. No portion may be reprinted or used in any way without prior written permission