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Wednesday, November 30, 2005

Audio version of Sushi in Oslo

I got so many positive remarks about my "Sushi in Oslo" message (see earlier Blog post) that I decided to use it for my monthly audio message for Winston Marsh and his Business Marketing CD. If you don't get that now, you ought to check out what Winston Marsh is doing in marketing. He is the Marketing Guru in Australia and knows his stuff.

Here is the link you'll need for the audio:

It is an MP3 file and you can stream it or download it. Let me know what you think!


Sunday, November 27, 2005

Video on Skype

Here's the video overview of Skype. Check out the video and learn about how you can use Skype to make money and to save money!

I look forward to your comments.


Skyping Your Way to Sales and Savings

Skyping Your Way To Sales and Savings

By Terry L. Brock

Skype is the way to communicate. It is a way to make phone calls over the Internet without a phone. It is the subject of much excitement among consumers and much fear with the traditional phone companies.

The service is so good that eBay--- who is no dummy when it comes to spotting a good buy--- purchased Skype recently for $2.6 billion. This is something that every serious marketer needs to pay attention to now.

If you don’t already know, Skype is a service that enables you to make phone calls to anyone on the planet. If they have a Skype connection also, the call is free. There is no charge to download and no charge to connect to another Skype user. So, where’s the money?, you might cynically ask. There is a lot of money in the add-on services and the potential for future services.

SkypeOut is one of those extra services. I use it regularly to make calls to regular phones around the world to clients in the USA, England, Ireland, Japan, Australia and other countries. The cost is about 2 cents/minute to a landline in the US, UK, Australia, Canada and other countries. On a mobile phone the cost jumps to 20 cents a minute so be careful. If you’re making a lot of calls from a hotel room, Skype is better than most cell phone plans in the US and should be used when you can get high speed access to the Net.

And that is a key to using Skype effectively---you have to have high speed access. The faster the better. Make sure you have strong connections on both sides of the call to get optimal performance.

SkypeIn is another service you can purchase. It provides the ability to have a presence in another country or city. With this number your colleagues can call a regular land-line number and it will ring through to your computer---wherever you are. This can give you an instant presence for business purposes in a given city. For instance, I do a lot of business in London, England so I have a Skype number based in London. That can make it easier for my British and UK clients to reach me. You could have a number in New York, Los Angeles, Chicago or elsewhere to immediately have a business presence there.

The quality of calls on Skype, when it works, is the best you’ve every heard. It is CD quality. The sound is usually spin-tingling when you hear it for the first time. Yes, it is that good. However, there are drawbacks as well. Depending on the traffic on the Net and your connection speed, you can get what the technicians call “latency.” That means that you have a few seconds between the time you talk and the other party hears you. This delay causes lots of interruptions and talking over each other. Other noises that come through sound like something out of a science fiction movie with your voice morphing and changing for a few seconds.

Skype is great for making calls to colleagues and those that know you’re using Skype. However, be aware that is it analogous to making calls on a cell phone when you have a bad connections at times. It won’t be perfect always. Sometimes it won’t work because of network problems. Again, think of using a cell phone when you had a bad connection.

Voice mail with Skype is one of the greatest tools for busy marketers that need to get their message out in a hurry. Most of us talk faster than we type. So, when you can leave a voice mail message, without bothering someone, it is a great way to communicate. Skype gives you the ability to leave a quick high-quality voice mail message to another person so that you don’t bother them at an inappropriate time. And, since Skype is still new and in that novel category, the chances of your message being received are much better. This alone, is a reason to use it.

A new service they just added is called Pamela. It provides extended services for an additional fee. For US$21.50 you can have the full version for recording calls, leaving customized voice mail messages and doing “Pamcasting” which is called podcasting elsewhere. This gives you the ability to create your own customized radio broadcast that can be made available to others. I’ve used Pamela and had good results although the latency factor is accentuated. Good audio editing software cleans that up and makes for high-quality recording.

Video is on the horizon. Think with me on this one…. Knowing that eBay just purchased Skype, you can see the applications. If you have a video of a person selling a widget and can see the actual widget, sales can increase. Therefore commissions to eBay can increase. The world of communication and video is about to change dramatically. Now is the time to investigate this technology and become familiar with it.

For the serious-minded marketer, Skype is something you should consider and implement. The reason is not just that you’re saving money. I often say that you should use Skype even if you have more money than Bill Gates. The quality of the calls (when it is working, which for me is about 95% of the time) is outstanding. To see a video I created about Skype, send an e-mail to and you’ll get an autoresponder back with a link.

Check it out at and you can download your free software to get it running. I’ve heard the future and it is Skype.

Terry Brock is a marketing coach who helps business owners market more effectively leveraging technology. He shows busy professionals how to squeeze more out of their busy days using the right rules and tools. He can be reached at 407-363-0505, by e-mail at or through his website at

Copyright © 2005, Terry Brock, All Rights Reserved Internationally. No portion may be reprinted or used in any way without prior written permission. Permission granted to Biz Journals to use in regular publication.

Monday, November 21, 2005

Using Skype - and Recording it

I am so excited!

I have been using and advocating using Skype for phone calls for quite a while. Just this last Friday a new service was released that supports Skype for many features including---and this is the best part --- recording both sides of a Skype phone call.

More to come on this so watch this space. For now, download Skype at and you are going to be impressed. The old way of doing things is melting away. Don't get rid of your traditional phone lines just yet, but you're in for a treat with you experience Skype.

Watch here for more details. If you are impatient and want to know more right away, drop me an e-mail at and I'll get back with you as soon as possible.


Tuesday, November 08, 2005

How Countries Succeed---And How You Can Too

By Terry L. Brock

Have you seen the new powerhouse economy of Europe? No, I’m not talking about “Old Europe” with their failed socialist systems of discouraging employment, hurting those that produce and providing cradle-to-grave nanny state care.

I’m talking about the new “Celtic Tiger” that is blossoming in the Emerald Isle---Ireland. I recently made a presentation in Dublin, Ireland and was excited to see what is happening there for their economy. More important I saw some interesting parallels in how you can build your business and your personal life applying some of the same principles.

Ireland used to be the place that people left. Potato famines, low job opportunities and more plagued the country for a long time. However, a few years back, some wise politicians decided to change all that. They did a few things to turn the country around and now Ireland is the #1 growth country in the European Community. Many American companies are basing their European operations there rather than in the high-regulation and high-tax environment of other countries. The result is strong growth for Ireland with no end in sight.

Here are some principles that Ireland adopted and that can help you in your business as well.

Ireland cut taxes dramatically. The top marginal tax bracket for corporations is now 12.5% in Ireland. That is the lowest in the EC.(European Community). As they dropped their taxes, they had more companies moving there as a base to take advantage of the chance to increase profitability. This meant more jobs and more prosperity for working people.

This same strategy can work for you in two ways: 1) Find places that you can do your work where taxes are lower. If you are earning based on your knowledge and not on some unique geographical feature (like so many knowledge workers today), you can operate from just about anywhere. Find those areas that provide you with the quality of life that allow you to keep what you earn and provide the overall quality that you want. 2) Lower costs as much as possible. It is incredible what can be done when we take a hard-nosed look at what expenses can be eliminated and pared back. This time of year is good to reexamine costs and find hidden areas for savings.

Ireland put emphasis on education. Ireland made a major move to provide free college-level and university-level training for citizens. This meant that there was no economic reason why someone wouldn’t go on for further education and training. The Irish have embraced higher education enthusiastically and, as predicted, more and better jobs are forth coming. The key to the future is in learning and education.

However, remember for yourself that it must be the right kind of training. Just getting a college degree in a subject that has no economic advantage is not necessarily the answer. Find a trade, a skill, a field of interest where there is a high market demand for the skills you’ll learn. I see so many that get degrees in areas where the market doesn’t care. This results in many with bachelor’s degrees returning home to live with Mom and Dad because the market doesn’t care about your degree in Underwater Basket Weaving. Skills like marketing, business, engineering, medicine and many others provide much more opportunities to pay the bills--- if that’s important to you.

If you’re hiring others continually train them. Help them to learn, grow, stretch their brains and become better. Some employers question me when I say that asking, “What if I train them and they leave?” That is a very good question. However, I would also like to ask, “What if you don’t train them and they stay?” You might consider providing a combined approach. Stress the importance of training and education and pay at least a portion of the further training. Continued education and learning are essential for success today both for counties and for individuals.

Ireland entered a new community. Ireland joined the European Union. They remain the only English-speaking country that uses the Euro. Having the common Euro as a means of exchange provides ease of movement of goods and services between the various countries. Much like the Constitution of the US changed the Articles of Confederation so that a common currency was used and spurred commerce, this has helped Ireland to reach a wide market. The Euro is the standard not only for Ireland but for much of Europe.

Yes, there are problems with the EU and I’m not suggesting that only by joining the EU will a country succeed. However, it is vital to have a community where you can plug into the needs, wants and desires of that community. Find others that you can help and serve. This is the way to succeed in business. It is ironic that we only succeed in business when we serve others. I love the way Zig Ziglar said it, “You can get anything you want in life if you help enough other people get what they want.” Burn that into you mind personally, develop the skills to serve others, go the extra mile and you’ll succeed in your career. It’s not easy, but it is simple.

You know, another thing that impressed me was the confidence that the Irish people exhibited. While visiting, I learned a lot. Most of that learning occurs when you hear people share how they really feel, often over a pint of Guinness at the pub! In the past, the Irish felt like second-class citizens to the English. Now they feel more confident as their economy is growing stronger than that of the British. It is amazing the results that take place when years of feeling less than accepted are replaced, not with hype from a one-time seminar, but with serious results from increased knowledge, skills, stronger economy and better community.

Apply these principles to your own life and that of your company and you’ll see some amazing results. And while you’re at it, plan for a visit to the Emerald Isle to see for yourself what is happening. And don’t forget to sample a pint or two of their Irish-unique Guinness!

Terry Brock is a marketing coach who helps business owners market more effectively leveraging technology. He shows busy professionals how to squeeze more out of their busy days using the right rules and tools. He can be reached at 407-363-0505, by e-mail at or through his website at

Copyright © 2005, Terry Brock, All Rights Reserved Internationally. No portion may be reprinted or used in any way without prior written permission. Permission granted to Biz Journals to use in regular publication.