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Thursday, January 10, 2008

DYMO File, Phonecasting and Samsung SSD

CES 2008 Shows Products
For Competitive Business Advantage


DATELINE: Las Vegas, Nevada, Consumer Electronics Show I’m here at the annual electronics-fest or as I like to call it, the Land of Gizmos, Gadgets and Geeks Galore! This year I wanted to find some particularly useful business tools for you amidst all the consumer gadgets and, as my grandmother used to call them, “what nots.”

Well, this year I was able to find some gems that you can use to increase your competitive advantage in business. You’ll be able to read about them here and, through the wonders of technology, watch some videos of them as well---but more on that later.

Here are a few of the products I encountered which can help you in business.

DYMO File To Organize Your Office

If your office is like those of most small businesses, you have a lot of paper that needs to be organized. Even with the much-touted “paperless office” talk of years ago we still have lots of paper. Keeping it organized is the challenge. DYMO has a new product called the DYMO File which gives you the ability to barcode each project or paper and have it filed in a specific place for later retrieval when needed.

Here’s how it can work for you: Let’s say you have a collection of papers all related to one client. With DYMO File, you enter some basic information about the client, the papers, the projects of whatever you need. The product then produces a barcode label, which can be printed on their DYMO labeler or on your regular desktop printer. You then attach the barcode label to the first page in the stack of papers.

These papers are scanned and stored on your computer. Once scanned, the system takes over and helps you keep track of where they are on your computer, on your company server or elsewhere. This eliminates that “Where are those danged papers for the Jones account?” drama that can happen in a small business office.

In the video which you can watch at http://snipurl.com/dymofile, you’ll see how this works from barcode production to scanning. The practical benefit is that you’ll be able to locate information which relates to a client or project on your computer. This means salespeople in the field can access it from the company server. It can be located by others wherever they happen to be.

This can effectively help eliminate lost documents in your office. Your people (and you) will be able to locate the right document at the right time. Particular benefits can accrue to those in fields such as Legal, Medical, Real Estate, Sales and more. Find out more information at http://global.dymo.com/enUS/File/default.html.

Phonecasting Vs. Podcasting

Podcasting is a way to communicate your messages, as an audio file, across the Internet much like radio stations do. It is a great way to send out information to a lot of people.

However, it has been rather complicated to produce. Now with a service called Phonecasting, you can pick up the phone, call a number for producing a phonecast and create a file that can be heard over the Internet by 1 or 1 million people. And the best part about it is that it is free (at least for now).

I had the chance to interview Michael Sharp, the CEO of Phonecasting and he shared with me how this tool can help businesses get their message out to the world. You can use it for discussing what buyers should know before they purchase items in your field. You can share current trends. Keep the information relevant and powerfully compelling, not a sales pitch, for best results.

Check out the video at http://snipurl.com/phonecasting and their website at www.phonecasting.com for more information on this free (for now) service that can help catapult your business ahead of the competition.

Solid State Drives – Changing The Way You Hard Drive

A new technology has emerged and is growing rapidly for storage on laptop computers, camcorders, cameras and more devices. It is called Sold State Drives or SSD and it is a drive with no moving parts. What this means to you, as a mobile professional, is that you won’t have to worry about dropping the hard drive and losing all its contents. It is a Flash Drive, much like those wonderful USB drives we see---just much larger in storage capacity.

SSD provides longer life because it doesn’t wear down parts. It also uses less battery power. This means that it will not only be green-friendly (popular in today’s world) but it gives you more power for a longer time on your computer equipment.

Samsung is leading the way in this with their new 128GB drive which will be available later this year. Because it can fit in either the traditional 1.8” or 2.5” hard drives, it means that form factor is irrelevant with SSD. You will have more storage ability than ever. Michael Yang, Flash Marketing Manager at Samsung told me that they are increasing the amount of storage available by a factor of 100% each year. This has enormous opportunities for mobile professionals to carry more information with less risk. Today the costs are higher for SSD than the traditional hard drives by about 30-40%. However, that cost is expected to decline as demand increases and production gears up stronger.

Keep an eye out for this as you shop for your next computer. It could be the solution you need to save energy, extend hard drive life and be more productive.

Here’s the link to see the video: http://snipurl.com/samsungssd

All of these technologies help to increase your productivity and build more relationships. Using technology like I’ve mentioned here helps build relationships and keep them growing. Embrace the technology to help your customers achieve their goals.

Remember to visit http://yoursuccess.blogspot.com to see the videos and learn more.

Terry Brock is an international marketing coach and columnist who helps businesses market more effectively, leveraging technology. He shows busy professionals how to squeeze more out of their days using time-honored rules and practical technology tools. He can be reached at 407-363-0505, by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.

Copyright © 2008, Terry Brock, Achievement Systems, Inc. All Rights Reserved Internationally. No portion may be reprinted or used without prior written permission.