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Friday, December 09, 2016

Embrace relevance to excel in sales

Here is something that I’ve discovered which can help you get more sales in today’s white-hot competitive world. It is something that seems simple, however, it is not easy. I’ve seen it in the lives of successful people from many walks of life.

I call it aggressive learning.

It is not just reading a book now and then. It is more than just listening to a nice feel-good audio.

It is aggressively embracing new skills. It is to stretch your brain to grasp new concepts that help you in the marketplace to serve customers.

Aggressive learning will be what sets you apart in sales. There are a lot of smart people you are competing with today. They have access to the same Google searches you do. They have access to the same YouTube learning videos you do. They have gone to similar schools, read similar magazines, and might even know some of the same people you do. However, by embracing aggressive learning, you can increase your sales.

Devotion to excellence

While they are resting, relaxing and taking it easy, you can read that extra book or even chapters in a book. You can listen to the extra podcast they didn’t. You might also attend that extra workshop where very successful business leaders share ideas and concepts to help you shave years off your learning curve.

Most people would agree that learning is important in sales. However, most are not willing to make the sacrifices to achieve success. They want to dabble at something rather than be devoted to excellence.

Be willing to pay the price. Be willing to part with your TME (Time, Money, Energy) to learn the sales skills you need.

Here are some steps that I’ve seen helping others and that have helped me in my own journey. I’d be very interested in hearing from you and getting your

perspective on these:

Principle No. 1: Embrace relevance

You need to learn relevant, market-valuable information. Don’t just learn about tsetse flies from Ethiopia in the 15th century. There’s not a lot of market demand for that skill set!

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