Blog or Ezine??? Which is Best

Which is the better way to grow your business, a Blog or an Ezine?

As an entreprenuer and salesperson you want to attract customers that are key prospects for you. You want to get the maximum favorable attention without bothering people and turning them off to what you have.

In the past, we receommended using an Ezine (e-mail magazine) to stay in touch. However the problem came in that lots and lots of others did the same thing. Because it was free, there were a lot of them (remember that ole' law of supply and demand?).

Today we're swamped with so many good Ezines (forget about all the junk e-mail for a moment) we just don't have time to read it all. Besides, once you have sent the Ezine, unless you also post it on your website, no one sees it.

Enter the Blog. Your Blog can retain the information so people can read several of your articles---when they have the time. They can also comment, if you choose to let them. You can include audio and pictures on your blog (your choice but for their benefit).

So, are Ezines dead? No, we still send them out. I recommend putting the bulk of your content on your Blog. That way it is longer-lasting. It also can be picked up by the search engines to get you more attention. You can (and should) always have a link for people to get back to your main website. Use the Ezine to drive traffic to your updated, fresh, current Blog.

That one-two combination can work marketing wonders for you.

Terry Brock is an internationally recognized professional speaker and marketing coach. He helps businesses grow their profits through the time-honored principles of relationship marketing. He can be reached at terry@terrybrock.com or by visitng his website at www.terrybrock.com.