Stand Out In a Favorable Way - Get Business

Great Tool To Stand Out in a Favorable Way---

And Get Business!

By Terry Brock

It’s a mad dash out there! Have you noticed how congested the freeways of business are these days? Whew! Worse than rush hour in a busy city, everyone is packing the business information transom with mail, phone calls, TV ads, newspaper ads (whoops—can I say that in a newspaper???), radio commercials, etc. Oh, and did I mention way too much e-mail? Yikes!

So, how can you stand out in a favorable way to your prospects and customers so that they want to hear from you? You are in a non-stop battle to gain attention from those that are important to you. You have to come up with creative, innovative ways to break through that clutter, in a favorable way. Yes, favorable is the key word. Lots of people can stand out and be obnoxious. You want to attract attention so that people want to do business with you rather than with your competitor or, with some other competing activity.

There are lots of ways to do that and I’ve written about them before here. Today I want to share with you a tool that I’ve discovered recently that can help you break through the clutter to get favorable attention. Not only that, it is a time-saver. .

The tool I’m talking about is Visual Communicator from Serious Magic (www.seriousmagic.com). This is a communication tool that lets you create custom videos that are stunning in quality, to say the least. The quality of video that you create rivals that which you’d see on a local TV broadcast.

So, how can that help you, oh busy and time-limited salesperson (and aren’t we all in sales?) who has precious time to become a computer geek, let alone a video producer? Strange you would ask because I’m here to help you.

I started working with Visual Communicator a few weeks ago. Now I’m producing videos that communicate my message without having to hire a studio, expensive video crew, etc. I use this to send out custom e-mail video messages that look professional. This tool can give you the ability to stand out, in a favorable way, above the competition.

You can bring in JPG images, pictures of new products, clients using your product or service and more. You can bring in other video that you’ve shot on your camcorder to illustrate how your service stands ahead of the competition. You can use Visual Communicator to deliver a message to a group of people either on line, on CD, DVD or even the old VHS tape! Think about the value of sending out a creative, different message to your customers and prospects that makes them want to click and watch what you’ve got to say.

It is way too easy to simply hit the delete key today. Your message can be lost quickly. You want to create a message that communicates value to others. Video is a medium that lets you do that.

Visual Communicator goes way beyond traditional video on the computer. It even comes with a green screen. The company includes the green plastic sheet that you can put behind you so it can transpose pictures and video from other scenes. You can be in your office in Des Moines in the winter and have the beaches of Florida behind you with palm trees swaying in the breeze. You can “be” in the midst of all the action while actually safely in your home. Hey, if Hollywood can create this environment, why not you?

Yes, it will take some work to learn how to use it. It took me a few hours of fiddling with it, experimenting and even making a couple of quick calls to the very helpful tech support center at Serious Magic. However, the package was fairly straight forward once I learned its style. Think what it was like when you first used MS Word on your computer. Now, it is easy for you. Video is the same. Once you master the procedures (a few hours invested) you’ll be light years ahead of the competition!

One of the features that is particularly nice is the built-in teleprompter. You can take your message from, say, MS Word, and have it positioned to scroll as you read it looking into the camera. Then as you read the text, bring in JPG pictures and titles to have your own customized sales presentation.

But you can do more than that. If you manage others, think about how much of your valuable time is consumed training and showing new hires how to do a specific office task. With the help of Visual Communicator, you can carefully take the time to create just the right way to do that task---once. Then you post that video on your website, or copy it to CD, and let each new hire watch the video on their own, while you get involved in money-making activities. This is leveraging technology the best way.

Serious Magic offers a few levels of involvement for the package. You can start at one level and move up to others as your needs dictate. You can start for less than $300 and have a package that helps generate sales and makes you more productive.

You can see an example that I created at: http://terrysstuff.com/dell/index.htm and experience what is possible.

To stand out in a favorable way today, you have to be creative and different in a compelling way. Video done professionally is a tool that helps in that process. Visit the Serious Magic website and watch the examples they provide. Download the demo version to try it yourself. For today’s serious salesperson, entrepreneur and manager, this is a tool I strongly recommend exploring.

Visual Communicator, Serious Magic, Inc. www.seriousmagic.com, Priced from $289.95.

Terry Brock is a marketing coach who helps business owners market more effectively leveraging technology. He shows busy professionals how to squeeze more out of their busy days using the right rules and tools. He can be reached at 407-363-0505, by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.

Copyright © 2005, Terry Brock, All Rights Reserved Internationally. No portion may be reprinted or used in any way without prior written permission. Permission granted to Biz Journals to use in regular publications.